Download PDF by Porter Erisman: Six Billion Shoppers: The Companies Winning the Global

By Porter Erisman

ISBN-10: 1250088674

ISBN-13: 9781250088673

ISBN-10: 1509874747

ISBN-13: 9781509874743

From China to India to Nigeria, e-commerce is coming into a golden period in nations that have been lengthy disregarded of the e-commerce gold rush skilled within the West. If the tale of the 1st 20 years of e-commerce’s progress was once set in constructed markets, the tale of the following two decades should be set in rising ones. the increase of e-commerce in rising markets is being pushed via 3 significant traits: common net adoption, a emerging heart category, and, most significantly, leading edge new enterprise versions that serve the desires of neighborhood buyers higher than the versions utilized by western e-commerce giants.

Six Billion Shoppers takes readers on an exhilarating and colourful trip world wide to go to the subsequent e-commerce mega markets and discover how a brand new e-commerce increase is establishing possibilities for marketers and international manufacturers alike. touring via Nigeria, China, India, Southeast Asia, and Latin the United States, Porter Erisman addresses e-commerce throughout those new markets and what it capability for western manufacturers. He argues that e-commerce in constructing nations is progressive and may play a miles greater function in rising markets than within the West. With e-commerce in rising markets getting into a fast interval of enlargement, Six Billion Shoppers explains the best way to grab the large chance created by way of rising industry shoppers and gives functional suggestion on easy methods to experience this new company trend.

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