By Mitchell M. Tseng,Frank Piller
ISBN-10: 3540024921
ISBN-13: 9783540024927
Companies are being pressured to react to the turning out to be individualization of call for. even as, rate administration is still of paramount value as a result of aggressive strain in international markets. therefore, making organisations extra patron centric successfully is a most sensible administration precedence in so much industries. Mass customization and personalization are key ideas to fulfill this problem. businesses like Procter&Gamble, Lego, Nike, Adidas, Land's finish, BMW, or Levi Strauss, between others, have begun large-scale mass customization courses. This publication offers perception into different points of creating a shopper centric firm. Following an interdisciplinary method, prime scientists and practitioners proportion their findings, recommendations, and methods from the point of view of layout, construction engineering, logistics, know-how and innovation administration, purchaser habit, in addition to advertising.
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The Customer Centric Enterprise: Advances in Mass Customization and Personalization by Mitchell M. Tseng,Frank Piller
by David
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