By Ying Jiang
ISBN-10: 1137596643
ISBN-13: 9781137596642
As with many spheres of public existence, public diplomatic communique is being reworked via the growth of social media. greater than a hundred sixty five overseas governmental organizations in China have launched into using Weibo (a hybrid of fb and Twitter in China) to interact with chinese language voters and succeed in out to formative years populations, one of many significant targets of present public international relations efforts. This fascinating new pivot, in response to systemic examine of Weibo utilization through embassies in China, explores the demanding situations and the boundaries that using chinese language Weibo (and chinese language social media in most cases) poses for overseas embassies, and considers how one can use those or different instruments. It deals a scientific research of the effectiveness and demanding situations of utilizing Weibo for public diplomatic verbal exchange in and with China. Addressing the demanding situations of e-diplomacy, it considers particularly the incidence of cyber-nationalism on Weibo and encourages a severe examine its perform, arguing the way it can give a contribution to the ambitions of public diplomacy.
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Social Media and e-Diplomacy in China: Scrutinizing the Power of Weibo by Ying Jiang
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